The environment where the interaction takes place.
Physical–digital infrastructure
Turn physical attention into
measurable action.
Conversion Node discovers where a simple physical interaction can become a useful digital experience, measurable evidence, and a better business decision.
Physical attentionA real-world moment
→
→
Digital experienceInstantly delivered
→
→
The audience performs a simple physical interaction.
The recommended strategy is translated into a measurable digital experience.
Digital interactions capture the evidence needed to evaluate the recommendation.
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Evidence feeds intelligence for better decisions.
↑What can the evidence show?
How many recorded visits reached the digital experience.
How many applications, requests or other defined actions were completed.
Where people continue or leave, when those steps are measured.
The completion rate and how the observed result compares with the hypothesis.
Help Wanted example: visits → applications started → applications submitted. A visit is not necessarily a unique person.
Each Conversion Node records the measures defined for its deployment. Evidence supports evaluation; it does not by itself prove causation.
Who runs the Conversion Node?
Authorizes the objective, content and process.
Checks the Tap Point and follows up on the resulting actions.
The physical location and sign that invite the interaction.
The page, form or process where the person takes action.
Support the experience and record the defined evidence.
Reviews the evidence to decide what to keep, adjust or stop.
Responsibilities are assigned for each deployment. One person may cover more than one role.