The physical world is finally ready to go digital
Why Now…
1. NFC is now universal
Billions of smartphones already have NFC enabled by default
The tapping gesture is natural (payments, transport, access)
No learning or apps required
The user behavior already exists.
2. Offline is the last blind spot
Companies measure everything online
But the physical world still lacks data.
There is no real offline → online attribution
P2D converts physical presence into measurable data.
3. First-party data replaced ads
Cookies disappear
Ads are more expensive and less effective
Brands need their own data
Each OneTap generates first-party real-world data.
4. IoT failed to go mass-market
Traditional IoT is expensive, complex, and slow.
Designed for factories, not for people
It doesn't scale to millions of everyday points
P2D is IoT ready for mass adoption.
5. Physical spaces became digital surfaces
Shops, products, events, cities
Every physical space seeks digital interaction.
But there is no standard layer.
OneTap is that layer.
The inflection point
All conditions aligned:
✔ Technology
✔ Behavior
✔ Data needs
✔ Marketing shift
✔ Ready physical spaces
This window didn’t exist before. It won’t wait.
OneTap
The Physical-to-Digital Infrastructure for the real world.
Bold thinking
“This is not early adoption. This is delayed adoption.”
Reinforce that NFC ≠ new , what's new is the P2D layer
It will close with:
“The last unconnected interface is the physical world.”